Bringing Website Design and SEO to Small Businesses In Andover

Looking for a website that actually grows your Andover business? When it comes to website design, you need to work with an agency you can trust, not one that reuses the same WordPress templates that results in a slow website that looks the same as everyone else's. We blend bespoke design, with technical brilliance to give your small business the opportunity to not only survive, but thrive, with a website which will generate leads, load quickly, and give your business the image it deserves.

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Web Design For Andover’s Small Businesses

We specialise in taking your business's story, and creating a bespoke website design which you, as a fellow Andover based business, will love. When working with a website designer, they need to take each design differently, based on your business, your customer and the price of your product or service. We work with our clients to give their business the website design that will create trust, credibility and confidence for the Andover community.

We custom-code our websites, meaning that there are no limitations in your website’s design, the website world is your oyster when working with Test Valley Digital. When considering your website’s design, here are some key principles to think about:

• Colour Scheme - What colours would you like to have in your website’s design, and do they clash with each other? How can we make your website’s colour scheme represent your business?
• Layout - How many pages would you like your website to have, and what are you hoping for your website to achieve? We need to design your website with your end goal in mind.
• Mobile - 54% of web traffic comes from a mobile device, and Google indexes your website based on the mobile view, we need to ensure your website’s design is Google friendly.
• Accessibility - Does your website have any accessibility issues in the design? Can people use your website, no matter if they are disabled or fully abled?

Andover’s Web Development Specialists

When it comes to developing websites, look no further than Test Valley Digital. We custom-code all of our websites using HTML, CSS and JavaScript, this method of website development allows us to have full control over your website. Every line of code is written in-house, meaning we can guarantee your website will have 90+ scores on Google Pagespeed Insights.

Google Pagespeed Insights tells business owners how well their website has been developed, and ensures the website loads quickly, is accessible, has been developed using the best practices, and that it is readable by search engines. As a small service-based business in Andover, you will need to ensure that your website is getting 90+ scores on Google Pagespeed to ensure you climb the rankings on search engines, and give your customers a seamless user experience and feeling about your business. Don’t cut corners when it comes to website development, it is important that you get it right by thinking about:

• Technologies - What technology is your website developer using to develop your website? Are they using raw code? Are they using a CMS or framework? What are the implications on your website’s performance? Are you locked into the one size fits many system?
• Scripts and Plugins - How many scripts is your website developer going to use? Will your new website rely heavily on plugins? All of these things will weigh down your website, and will result in slower load times which will decrease the amount of leads you receive.
• Security - Has your website been developed with your customer’s data in mind? Has your developer taken the necessary steps to protect your website from hackers? We develop static websites, meaning that there is no backend, so there is no data stored within the website to steal, it is all safely locked away in a separate location.
• Scalability - Has your developer thought about the long term goals for your website? Do you need additional pages, additional features, more customability in the long run? Does your developer have the necessary control to allow the world to be at your fingertips, or have they used a pagebuilder which won’t be able to advance much further?

SEO specialists in Andover

Contrary to popular belief, SEO (Search Engine Optimisation) isn’t a button you turn on, or something which you need to enable on your website. SEO is a strategy, something which we bring to small service-based businesses in Andover. SEO for local businesses comes in 4 forms, On-page SEO, Technical SEO, Off-Page SEO, Local SEO. When it comes to optimising your website for search engines, you need to do all 4 things well, and Google will push your website further to the top of the search results.

When executing an SEO strategy, here’s how you optimise your website:

• On-Page SEO - Look at the keywords which people are searching for when looking for your services, for example if you’re an electrician in Andover, your main keyword will likely be Andover electrician. You then need to write effective copy which includes that keyword on multiple occasions.
• Technical SEO - Websites need to load quickly, no objections. Google favours sites that load within 2-3 seconds,anything longer will harm your SEO and impact your Google ranking. By using custom-code, our websites are designed to be fast, mobile-friendly, secure, and built with the right technologies, ensuring they perform brilliantly for both Google and your customers.
• Off-Page SEO - Google likes websites which are trusted by others. A crucial part of SEO is building backlinks to your website. Backlinking is getting your website linked in other locations such as: news articles, blogs, forums, information pages and other websites. When your website has been linked numerous times in other locations, particularly websites that are highly reputable, your SEO rankings will start to soar.
• Local SEO - It’s critical to be visible to your local community, particularly as a business based in Andover. Setting up a Google Business Profile, creating localised SEO pages (just like this one) and being visible on Google Maps will help attract more local customers to your website.

Reliable Website Maintenance, Edits, and Support in Andover

Your website should never stop evolving and growing, times quickly evolve and so should your website. There’s a reason we partner with our clients, rather than sell to our clients, your website should be constantly kept up to date with your latest information. It takes a lot of time making all of those little tweaks, wouldn’t it be great if you could just tell your agency to make a change, and they make it for you and don’t charge a penny extra?

Well… That’s what you get when you partner with us on your website. We become a part of your team, supporting your Andover-based business by managing every part of your website for you. It’s all included in our monthly fee, any edits at all, we make them for you. Better yet, after 2-3 years we will redesign and redevelop your website free of charge, it’s our way of keeping you ahead of your competition, constantly evolving with the times.

Our Packages

Hosting and Domains for your Andover Website

It’s great getting your website designed and developed, but urgh, I need to get it on the internet. You don’t need to worry about that, we take care of your website domain and hosting as part of the monthly subscription. This really is the full website service.

If you already have a website, don’t worry, we’ll guide you through the process of switching to our way of doing things and then there is nothing holding you back anymore. Our hosting partner has been picked as the number one platform which ensures speed, scalability and security for your website. Hosted on the same servers as the likes of Google, Peloton, Riot Games and Unilever, you can rest easy knowing that we’re working with the experts.

Andover-based businesses that are thriving

We’ve supported many Hampshire based businesses, both in and around Andover, with their websites, SEO and ongoing support. The facts don’t lie, we’ve never had a customer leave, and that’s because the way we build websites gets results.

1. Cali Fit
2. J4K Children's Hairdresser
3. Submission Scoundrels